Southern Comfort (often abbreviated in English to SoCo) is a fruit, spice and whiskey flavored American liqueur made from neutral spirits and produced since 1874, though not continuously and not always by the modern formula. The brand was created by bartender Martin Wilkes Heron in New Orleans, when he wanted to make a better tasting whiskey. The Brown-Forman Corporation owns the Southern Comfort brand. In the US Southern Comfort is available as 100 US proof (50% alcohol by volume), and 70 US proof (35% alcohol by volume). Southern Comfort Special Reserve, found in duty-free shops, is a blend of Southern Comfort and bourbon, and is 80 US proof. Southern Comfort Lime, released in the Summer of 2010, is 55 proof (27.5% alcohol by volume). Southern Comfort also produces Ready-To-Pour cocktails available in the US including Southern Comfort Sweet Tea, Southern Comfort Hurricane and Southern Comfort Lemonade, which are all 30 proof (15% alcohol by volume). Southern Comfort has expanded over the years and has several product offerings globally. Outside the US, Southern Comfort produces single-serve cocktails, including Southern Comfort Lemonade and Lime in the UK and Southern Comfort and Cola in Australia. Outside of the Americas, Southern Comfort is produced and bottled in Dublin, Ireland. History, Southern Comfort was first produced by Irish bartender Martin Wilkes Heron (1850-1920), the son of a boat-builder. Legend says it was created and sold at McCauley's Tavern at the corner of Richard and St. Peter Street in the French Quarter of New Orleans, Louisiana. However, St. Peter Street and Richard Street do not intersect, though Richard Street does intersect with S. Peters Street in the Lower Garden District near the Mississippi River. According to the New Orleans Convention & Visitors Bureau, McCauley's Tavern was "just off Bourbon Street," and the original form of the drink was called "Cuffs and Buttons." Heron moved to Memphis, Tennessee in 1889, patented his creation, and began selling it in sealed bottles with the slogan "None Genuine But Mine" and "Two per customer. No Gentleman would ask for more." Southern Comfort won the gold medal at the 1904 World's Fair in St. Louis, Missouri. In an episode of The Thirsty Traveler entitled "A River of Whiskey," spirits historian Chris Morris describes the original recipe of Southern Comfort. Heron began with good-quality bourbon and would add: "An inch of vanilla bean, about a quarter of a lemon, half of a cinnamon stick, four cloves, a few cherries, and an orange bit or two. He would let this soak for days. And right when he was ready to finish, he would add his sweetener: he liked to use honey." Since the 1930s, the image on the label of Southern Comfort has been A Home on the Mississippi, a rendering by Alfred Waud depicting Woodland Plantation, an antebellum mansion in West Pointe a la Hache, Louisiana. Woodland Plantation, which is registered on the National Register of Historic Places, now provides bed-and-breakfast accommodation. In cocktails, Southern Comfort is used in the creation of many popular cocktails, including Alabama Slammer, Red Death, Red Devil, Crash & Burn, '57 Chevy, Sloe Comfortable Screw, SoCo Hurricane, The Princess Peach, Slo Sunrise, Rickstasy, SocoCola, SoCoCello, SoCo-LoCo, SoCo Manhattan, Blind Andy, SoCo Andy, Steamboat and Funky Cold Medina. Southern Comfort and club soda make a drink called An Old Woody. One of the earliest Southern Comfort-based cocktails to be marketed was the Scarlett O'Hara, concocted in tribute to the release of the film adaptation of Gone with the Wind in 1939. The mixture includes Southern Comfort, cranberry juice, and fresh lime. In a recent advertising campaign, the company suggests mixing it with lime juice to make a Soco and lime. When Southern Comfort is taken as a shot and chased with orange soda, it gives the distinct taste of an Orange Creamsicle. Another popular mix that incorporates juice is the Adam's Apple, a combination of Southern Comfort and apple juice. Cider can also be used in this drink. In New Zealand, Southern Comfort is often mixed with Lemon & Paeroa. In Ireland, Southern Comfort is often mixed with Red Lemonade (a type of soft drink popular in Ireland). This is known as a Southy and Red (or Suddy 'n' Red in Dublin). Southern Comfort , Southern Comfort Sweet Tea , Southern Comfort Lime , Southern Comfort Reserve , In popular culture, Southern Comfort has sponsored the web-based show Diggnation; New Orleans rock band Cowboy Mouth for several years, specifically their Mardi Gras themed tour bus; the Voodoo Music Experience; New Orleans Jazz & Heritage Festival; and the Southern Comfort Music Experience., Shooter Jennings included a song entitled "Southern Comfort" on his 2005 album Put the "O" Back in Country, Kid Rock references "Southern Comfort" in his song "Bawitdaba", The hard-rock band Sweet F.A. made a song called "Southern Comfort" which was inspired by the beverage of the same name., In the Stephen King novel Roadwork, the protagonist's private drink is Southern Comfort and 7-Up, In the Kurt Vonnegut novel "God Bless You, Mr. Rosewater", Southern Comfort is a favorite of the protagonist who ironically "took a sip of Southern Comfort, was uncomforted.", The dubstep music producer Burial includes a song called "Southern Comfort" on his first album., Alternative rock band Brand New has a song called "Soco Amaretto Lime" on their debut album Your Favorite Weapon., The 1981 film Southern Comfort, set in the bayous of Louisiana, used the beverage name as a licensed title., Sponsor of True Blood Season 2, an American television drama based on The Southern Vampire Mysteries series of novels by Charlaine Harris. (UK), Country artist Buddy Jewell sang a #3 hit song in 2003 called "Sweet Southern Comfort"., Sludge metal band Eyehategod has a song entitled "Southern Discomfort"., Southern Rap/Rock band Rehab has an album titled Southern Discomfort., Rock band Envy On The Coast has a song entitled "Southern Comfort" on their album Lowcountry (2010)., Southern Comfort was Janis Joplin's favorite beverage., Southern Comfort was also mentioned in the Family Guy episode, I Dream of Jesus, where Peter Griffin tries to top Jesus' story about his crucifixion with another story about how he and his friends "got wrecked on Southern Comfort" before seeing The Chronicles of Riddick., "Actor" Snooki often states that "a dance floor and a bottle of SoCo (Southern Comfort) makes for a good time"., Southern Comfort, along with Jim Beam Bourbon, was considered an "old stand-by" among soldiers during the Vietnam conflict.